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OUR STORY

“Reid Bikes was established in Melbourne, Australia in 2009 when I was looking around for a new bike to get some exercise. I was shocked at the prices being asked by bike shops at the time and started to look into it.

I saw an opportunity to create my own brand of bikes that were high quality, looked great and – most importantly – were affordable and made it easier for everyone to get riding.

After more than a decade and over half a million bikes sold, it looks like there were a lot of like-minded people out there who wanted a better option.

Our disruptive approach and passion for making great products that give people the freedom to move has seen Reid continue to thrive in Australia – and now find a home in over 25 countries through more than 600 retailers around the world.”

James Reid
Founder of Reid

#freidom

MAKING THE JOYOF RIDING ACCESSIBLETO EVERYONE

MAKING THE JOYOF RIDING ACCESSIBLETO EVERYONE

James Reid
Founder of Reid

Reid Environmental Pledge

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Reid Pledge

WE PLEDGE: FOR EVERY REID PURCHASED, WE WILL
PLANT ONE TREE, SO THE ENVIRONMENTS WE LOVE TO
RIDE IN STAY AS HEALTHY AS POSSIBLE! #buyoneplantone

13

Founded in Melbourne, Australia in 2009 – we’ve been bringing you great value products for 13 years.

30+

We are worldwide – spanning 30+ countries, 6 continents and over 600 retailers.

150

Whether you commute, cruise or carve, we have over 150 available models and more on the way.

infinity graphic - Reid ® - Home

We’re so confident in our quality, we offer a lifetime frame and rigid fork warranty on every bike.

Blog

Hall of
Fame

Schwarzenegger tries the Zeus.

Spoilers: He got one sent home as his personal ride. We’re stoked!

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Latest
Articles

Hot Read Hot read Jul 5

Q&A With Danni: New Supply Chain Manager

We recently welcomed Danni Palmer to the Supply Chain team at Reid Bikes HQ! Danni joins us as Supply Chain Manager, and has already fit …

1000+ Views Posted in Latest News, Reid Team
Jun 30

New for Reid: eCity Showcase

Introducing our new range of electric commuter bikes, including both redesigned fan-favourite models like the Blacktop and brand new mode…

1000+ Views Posted in Latest News, eBikes, MTB, Featured
Jun 29

‘Day in the Life’ of Reid’s Head of Supply Chain – Seonaid

1000+ Views Posted in Featured, Latest News, REID Wrap Up, Reid Team
Jun 28

Reid Retailer Of The Month: Tambay Cycling Hub

This month, we interviewed Tambay Cycling Hub, one of our retailers in the Philippines! Tambay champion cycling as a great means of trans…

1000+ Views Posted in Featured, Latest News, REID Wrap Up
May 24

Reid Retailer Of The Month: Miner

This month we interviewed Miner, a family run bike shop located in Spain. The store has a rich history, it was opened in 1926 by a well-k…

1000+ Views Posted in Featured, Latest News, REID Wrap Up
Hot Read Hot read May 17

Q&A With Christopher Bruges: New Product and Warranty Assistant

This month we welcomed Chris to the UK Reid HQ, all the way from Australia! Chris joins us to support in our product and warranty operati…

1000+ Views Posted in Latest News, Reid Team
May 15

New for Reid: eMTB Showcase

It’s no secret that our product range has undergone a complete transformation for 2023 to offer the best possible value to our riders. Wi…

1000+ Views Posted in Latest News, Featured, MTB, eBikes
Apr 27

Reid Retailer Of The Month Taylor Bike Company

This month we interviewed Taylor Bike Company, a retailer based in Taylor, Texas. The retailer caught our eye on socials with engaging co…

1000+ Views Posted in Featured, Latest News, REID Wrap Up
Apr 25

A ‘Day in the Life’ of Reid’s Marketing Intern

1000+ Views Posted in Featured, Latest News, REID Wrap Up, Reid Team
Apr 6

Reid Retailer Of The Month Adventure HQ

This month we are shouting out Adventure HQ, based in Dubai, the store retails a range of Reid products from paddle boards to MTB’s. They…

1000+ Views Posted in Featured, Latest News, REID Wrap Up
Mar 9

Environmental Pledge Milestone: 200,000 trees planted!

1000+ Views Posted in Latest News, Featured, Environmental Pledge
Feb 27

Reid Retailer Of The Month Lisi Bike

We are excited to showcase our February Retailer of the month: Lisi Bike, located in Kosovo! Lisi Bike have been retailing Reid since las…

1000+ Views Posted in Featured, Latest News, REID Wrap Up
Feb 23

A ‘Day in the Life’ of Reid’s Head of Sales – Vincent Rochard

What does a day as Head of Sales at Reid look like? This month we interviewed Vincent Rochard to get some insights into how he manages to…

1000+ Views Posted in Featured, Latest News, REID Wrap Up, Reid Team
Jan 30

Bikepacking: A Guide For Beginners Getting Started

If the idea of you and a mate getting on your bikes and heading into the wilderness sounds like fun, then read on and follow the adventur…

Jan 25

Reid Retailer Of The Month Berlin Bikes

Our December Reid Retailer of the Month is Winner Bike Shop, with store locations situated in both Astana and Almaty in Kazakhstan. Winne…

1000+ Views Posted in Featured, Latest News, REID Wrap Up, Commuter, eBikes
Jan 18

A ‘Day in the Life’ of Reid’s Commercial Manager – Jon Street

This month we are delving into the role of Reid’s product manager, Leon Stimpson. Leon’s work is at the heart of Reid’s mission to offer …

1000+ Views Posted in Featured, Latest News, REID Wrap Up, Reid Team
Jan 16

2023 Reid Events

And with that, the 2022 season comes to an end! 2022 has been a busy year of growth and development for Reid, in our growing HQ team, our…

Dec 30

Reid Retailer Of The Month Winner Bike Shop

Our December Reid Retailer of the Month is Winner Bike Shop, with store locations situated in both Astana and Almaty in Kazakhstan. Winne…

1000+ Views Posted in Featured, Latest News, REID Wrap Up
Dec 30

Reid’s 2022 Wrap Up

And with that, the 2022 season comes to an end! 2022 has been a busy year of growth and development for Reid, in our growing HQ team, our…

Hot Read Hot read Dec 29

Q&A With Kim Fairbanks – New International Account Manager

This month we welcomed Kim to the Reid HQ team as our new International Account Manager. We’re excited for Kim to bring her experience in…

1000+ Views Posted in Latest News, Reid Team
Dec 8

Reid Christmas Gift Guide for 2022

It’s finally that time again, Christmas is just around the corner. Although it most certainly is ‘the most wonderful time of the year’, f…

Nov 29

Reid Retailer Of The Month BL Rodas

Our November Reid Retailer of the Month is BLRodas, a bike shop located in central Mexico. BLRodas was created from a strong desire to ig…

1000+ Views Posted in Featured, Latest News, REID Wrap Up, Reid Team, MTB
Nov 23

A ‘Day in the Life’ of Reid’s Product Manager – Leon Stimpson

This month we are delving into the role of Reid’s product manager, Leon Stimpson. Leon’s work is at the heart of Reid’s mission to offer …

1000+ Views Posted in Featured, Latest News, REID Wrap Up, Reid Team
Nov 18

Reid Rider Of The Month Aaron

Our Reid Rider of the month for November is Aaron, a roadie from Toronto. Aaron can’t get enough of  his Reid Aquila road bike, using it …

1000+ Views Posted in Featured, REID Rider of the Month, Roadie
Nov 9

New for Reid: A Preview of our New Bikes for 2023/24

We’ve been busy. At Reid, we are taking our mission of offering unbeatable value to a whole new level in 2023, with our biggest and best …

Nov 3

Bike Exchange KADe E-Cargo Bike Review

No stranger to value-packed bikes, Australian company Reid Cycles has thrown its hat into the budding e-Cargo Bike scene with the KADe. B…

1000+ Views Posted in Featured, Reviews, eBikes
Oct 26

Reid Rider Of The Month Phrarida

Our Reid Rider of the month for October is vintage lover Phrarida from Montreal. Phrarida begun her Reid riding journey on her Ladies Cla…

Oct 25

Winter Cycling: How to Get Prepared

Winter is approaching, and with more and more people choosing a cycle commute to get to work or school, it’s important that we know how t…

1000+ Views Posted in Featured, Latest News
Oct 21

‘Day in the Life’ of Reid’s Marketing Coordinator – Beth Nash

This month we sat down with Beth Nash, marketing coordinator and less officially ‘head of fun’ at Reid Bikes. From creating engaging cont…

1000+ Views Posted in Featured, Latest News, REID Wrap Up, Reid Team
Oct 20

Reid Retailer Of The Month Crank Revolution

This month we’re celebrating Crank Revolution as our October Retailer of the Month. Crank Revolution are a retailer based in Chicago, ser…

Oct 10

World Mental Health Day 2022: How Cycling Can Help

Today marks World Mental Health Day 2022. This day was created by The World Health Organisation over 70 years ago with the purpose of mak…

1000+ Views Posted in Featured, Latest News
Sep 28

Reid Rider Of The Month Olivia

Our Reid Rider of the month for September is Olivia from Western Australia, who recently received a Girls Classic 16″ Bike for her 5th Bi…

Sep 26

‘Day in the Life’ of Reid’s Managing Director – Rob Akam

This interview with Rob Akam, Managing Director at Reid Bikes, jump starts our new ‘Day in the Life’ series. Each month we will delve int…

Sep 22

Car Free Day 2022: Why you should try an eBike Commute

With eMobility products becoming increasingly popular it has never been easier to celebrate ‘Car Free Day’. A few years ago the thought o…

1000+ Views Posted in Featured, REID Rider of the Month, Reid Team
Sep 14

Reid Retailer Of The Month Bike Generation

We’re excited to introduce you to Bike Generation, our September Retailer of the Month. Bike Generation is a Reid retailer in Lebanon whi…

Sep 8

A Minute With James Reid

This month we get to meet the guy whose name is on the bikes – James Reid. In 2009 James founded Reid with the aim to be Australia’s valu…

1000+ Views Posted in Featured, REID Rider of the Month, Reid Team
Aug 31

Reid Rider Of The Month Bruna

Our Reid Rider of the month for August is Bruna, a Ladies Classic rider from Ireland, UK. Bruna works at Instagram and uses her vintage b…

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